Pay per lead
Qualified lead
A real person in your service area asking for your service. You call them back and close the job.
- You pay when
- A qualified call or form comes in
- Best for
- Owners who like to call leads back themselves
Hi, I'm TomaPay-per-lead marketing
Get more customers. Pay only when they show up.
I send you phone calls, form leads and booked estimates from people who are ready to hire. You pay a fixed price per qualified lead, agreed before we start. No retainer and no long contract.
- No retainer
- No long contract
- Spam and duplicates are free
Lead inbox Today
ExampleRoof leak over the kitchen
New AC system estimate
Repeat call from the same number
You pay for 2 of 3 leads1 free
Example inbox. Every real lead shows where it came from, so you can check it.
Why pay per lead
Agencies charge for their time. I charge per customer.
Here's where your marketing money goes with each option.
Question
Agency retainer
Running ads yourself
TomaPay per lead
What you pay for
Their hours and reports
Clicks, whether they call or not
Qualified leads only
A month with no leads
You still pay the fee
Ad spend keeps running
No leads, no bill
Spam, duplicates, wrong area
You pay for them
You pay for them
Free
Contract
Often months long
None
No long lock-in
Your time
Meetings and reports
Hours every week
Answer the phone
Who you talk to
An account manager
Ad platform support
Me, directly
Lead quality
You only pay for leads that pass the test.
Before the first lead, we write down exactly what counts for your trade and area. If a lead doesn't match, it's free.
Counts as a lead
You pay- A real person in your service area
- Asked for a service you sell
- Left a working phone number or email
Doesn't count
Free- A duplicate of a lead you already have
- Spam, robocalls and sales pitches
- Anyone outside your service area
Get my price per lead
Takes about a minute.
Services
How I get your phone ringing
Four ways I bring you people who are ready to hire.
Lead generation
Local landing pages and ads that send calls and form fills straight to you.
Appointment setting
I follow up with prospects and book estimates and sales calls onto your calendar.
Local search
Google Business Profile setup and a review system, so you show up in "near me" searches.
Ad campaigns
Google and Meta ads aimed at people ready to hire, tracked all the way to the call.
Pricing
Three ways to pay.
Each one tied to results.
Pick the one that fits how you sell. Prices depend on your trade and area, and you get a fixed number in writing before we start.
Pay per booking
Least work for youBooked appointment
I handle the follow-up. You get a confirmed estimate or sales call on your calendar.
- You pay when
- An appointment is confirmed on your calendar
- Best for
- Busy crews with no time to chase leads
Commission
Percent of the job
For high-ticket work. I take a percentage only on the jobs you close.
- You pay when
- You close the job
- Best for
- Big-ticket jobs like solar installs, roof replacements and legal cases
On every plan, a lead that doesn't match our written definition is never billed.
Lead value
What's one lead worth to you?
Move the sliders to match your business. Then compare the result with any price per lead I quote you.
$250$30,000+
110
560
One qualified lead is worth about
$1,500
in revenue to your business.
15leads a month
4.5new jobs
$22,500new revenue a month
Type any price per lead to see what you'd get back for every dollar.
Example numbers to start. Revenue is before your costs.
See my price per leadHow it works
How we'll work together
Start small, check the leads yourself, and only grow what works.
Tell me about your business
Your trade, your service area and the jobs you want more of. We write down what counts as a qualified lead and agree a price.
Run a small test
I run a short pilot. Every call and form is tracked, so you see exactly where each lead came from.
Grow what works
If the leads are good, we add volume. If they aren't, you stop, and you've only paid for leads that qualified.
Start with step one
No retainer. No long contract.
Low-risk start
No leads, no bill. Try it with a small test.
We agree what a qualified lead is and what it costs, in writing. You check every lead yourself. If it doesn't work for you, you stop.
Work with the person doing the work.
I'm Toma. I build your landing pages, run your ads, follow up with prospects and track every lead myself. When you have a question, you email or call me directly. No ticket queue and no junior account manager in between.
FAQ
Questions you might have
Something else on your mind? Email me at ctoma0915@gmail.com and I'll give you a straight answer.
Who do you work with?
Local service businesses where one new customer is worth a lot: roofing, HVAC, plumbing, solar, med spas, law firms, real estate and insurance.
How much does a lead cost?
It depends on your trade, your area and what a customer is worth to you. I quote a fixed price per lead before we start, and you only pay it for leads that qualify. The calculator above shows what a lead is worth to you, so you can judge any price I quote.
What counts as a qualified lead?
A real person inside your service area who asked for the service you sell and gave a working phone number or email. We write this definition down before we start. Duplicates, spam and wrong-area calls don't count.
How do I know the leads are real?
Every lead comes through a tracked phone number or form, and you can see the source of each one.
Is there a contract?
A simple written agreement that defines a lead, the price and how we track it. No long lock-in.
What if the leads aren't good?
Tell me. Leads that don't match our written definition aren't billed. If the test doesn't work for you, you stop, and you've only paid for leads that qualified.
What do you need from me?
Your service area, the jobs you want more of, and someone to answer the phone. Leads go cold fast, so the quicker you call back, the more jobs you close.
Get started
Get your price per lead.
It takes about a minute. Tell me your trade and area, and I'll reply personally with what a qualified lead would cost you.
- I read your message myself.
- I reply with a lead definition and a price for your area.
- If the numbers work for you, we start a small test.
Prefer to reach me directly?